Four elements of social selling

LinkedIn measures your social selling efforts. Here's what adds up to your score and ways to improve them.

1. Establish your professional brand

Complete your profile with the customer in mind. Become a thought-leader by publishing meaningful posts.

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2. Find the right people

Identify better prospects in less time using efficient search and research tools.

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3. Engage with insights

Discover and share conversation-worthy updates to create and grow relationships.

4. Build relationships

Strengthen your network by connecting and establishing trust with decision makers.

Social selling leaders get better results

Social selling leaders create 45% more opportunities than peers with lower SSI.

78% of social sellers outsell peers who don’t use social media.