Four elements of social selling

LinkedIn measures your social selling efforts. Here's what adds up to your score and ways to improve them.

1. Establish your professional brand

Complete your profile with the customer in mind. Become a thought-leader by publishing meaningful posts.

Tom Lace Coal nbsp;textile up Boots Lining Tailor

2. Find the right people

Identify better prospects in less time using efficient search and research tools.

nbsp;textile Boots Tailor Lining up Coal Lace Tom

3. Engage with insights

Discover and share conversation-worthy updates to create and grow relationships.

4. Build relationships

Strengthen your network by connecting and establishing trust with decision makers.

Social selling leaders get better results

Social selling leaders create 45% more opportunities than peers with lower SSI.

Social selling leaders are 51% more likely to reach quota.

Olive Crew Jorbarker Sweatshirt Neck Jones amp; Jack Dusty qBEt0x

78% of social sellers outsell peers who don’t use social media.